About Us

 Vital Options International produces The Group Room, Advocacy in Action and other media projects. Vital Options is a not-for-profit cancer communications, support, and advocacy organization with a mission, to facilitate a global cancer dialogue.

Founded in 1983 by Selma Schimmel when she was diagnosed at 28 with breast cancer, Vital Options was the first psychosocial and advocacy organization for young adults with cancer. In 1996 with the launch of The Group Room® cancer talk radio show, Vital Options evolved into a cancer communications organization for people of all ages. Vital Options is noted for its pioneering and innovative approaches in using cutting edge technology to advocate and communicate about cancer through a variety of audio and video formats. Additional projects include The CancerNewsMinute®, CancerTalk(SM), CancerTours™, The Professor & The Survivor®, Advocacy in Action®, and National Young Adult Cancer Awareness Week®.

In 2000, Vital Options became an international organization and today works with the patient advocacy and professional oncology community throughout the United States and Europe. Its programs enable patients and their loved ones to interact directly with leading worldwide oncology opinion leaders regarding the latest advances in cancer treatment, research, advocacy, and public policy issues.

In 2008, The Group Room and Advocacy in Action transitioned to video format. Both programs have been produced at ASCO, ESMO, EMCC, WCLC, ONS and SABCS. In 2011 Vital Options launched the Living with Cancer series.

All Vital Options services are offered without charge. Headquartered in Los Angeles, California, Vital Options International European base is located in France at the American Hospital of Paris.

Vital Options®, The Group Room®, TeleSupport®, Dance For Life®, The Cancer NewsMinute®, CancerTalk™, The Professor & The Survivor®, Cancer Options™, Advocacy in Action®, National Young Adult Cancer Awareness Week®, Voice for Life™ and OncoTalk™ are trademarks of Vital Options International, Inc.