Founded in 1983 by Selma Schimmel when she was diagnosed with breast cancer at age 28, it began as the first psychosocial and advocacy organization specifically targeted to address the unique needs of young adults with cancer. For over a decade, Vital Options was a pioneering force for young adults with cancer between the ages of 17 through their early 40’s.
In 1996, with the launch of The Group Room®, a cancer talk call-in radio show produced in association with Premiere Radio Networks, later owned by Clear Channel, Vital Options developed into a cancer communications organization for people of all ages, expanding into an international organization in 2000. The Group Room was nationally syndicated for 14 years before transitioning into its current all video platform.
Today, along with The Group Room clinical programs, featuring discussions with the world’s leading oncologists, researchers, oncology nurses and other professionals, Vital Options produces several new programs under The Group Room banner, such as, Advocacy in Action®, OncoTalk® The CancerNewsMinute®, The Professor & The Survivor®, and the Living with Cancer™ series.
Hosting a robust distribution channel, Vital Options regularly collaborates with oncology organizations, professional societies, and the cancer advocacy community worldwide, to create and produce innovative content that teaches and inspires. Headquartered in Los Angeles, California, Vital Options International European base is located in France at the American Hospital of Paris.